Much like baking, copywriting mixes a little art and a little science to yield the best content. And, like baking, using the right ingredients is fundamental to your success. Generating a compelling message starts with the words you choose: they should effectively persuade, connect, or inform. To successfully create content that reaches your target audience […]
Whether you’re promoting your own brand or a client’s, keeping your team interested in the project Slack channel, or sparking more engagement in your org’s online training program, the common denominator for success is: COMMUNITY.
Build with the best intentions
Building community in a way that feels (and is) authentic could seem either easy or […]
Copywriting is copywriting, any way you slice it.
For professional writers weighing the differences between writing for print and writing for digital, this distinction is important. And understanding it can mean the difference between a portfolio of satisfied clients, and a string of embarrassing rewrites.
So, what are these key differences to remember, and […]
How important is getting grammar right in social media? Very. That said, I’ve just broken a grammar rule myself with a sentence fragment. Why? There, I did it again. For emphasis. Social media is all about voice. Your voice. That’s why people tune into your blog, subscribe to your Instagram feed, follow your YouTube channel. […]
Who remembers when Instagram said goodbye to chronologically ordered posts in 2016 and tweaked its algorithm to reflect the photos they thought we’d appreciate most? Or how about when Facebook adopted a similar practice last year, prioritizing personal rather than promotional content on our feeds? If you were a small business or influencer who relied […]