6 Grammar Hacks for Social Media

How important is getting grammar right in social media? Very. That said, I’ve just broken a grammar rule myself with a sentence fragment. Why? There, I did it again. For emphasis. Social media is all about voice. Your voice. That’s why people tune into your blog, subscribe to your Instagram feed, follow your YouTube channel. […]


ABOUT Alice LaPlante

Alice LaPlante was a Stegner Fellow and Jones Lecturer at Stanford University, and taught writing at Stanford for more than 20 years. She is the award-winning New York Times best-selling author of four novels, and wrote The Making of a Story, the best-selling textbook on writing published by W.W. Norton. Alice also is also a sought-after content writer, strategist, and story consultant for leading technology firms.


What’s New In Social Media In 2019—And What It Means for Your Business

what's new in social media in 2019

Who remembers when Instagram said goodbye to chronologically ordered posts in 2016 and tweaked its algorithm to reflect the photos they thought we’d appreciate most? Or how about when Facebook adopted a similar practice last year, prioritizing personal rather than promotional content on our feeds? If you were a small business or influencer who relied […]


ABOUT Emily Blasik

Emily Blasik is a freelance writer and Nutritional Therapy Consultant in training from Dallas, TX. When she’s not blogging or practicing yoga, you can find her hanging out at a local coffee shop—nose-deep in a good mystery novel, snapping photos of her extra frothy cappuccino or planning her next travel adventure.


Shedding Some Light on Copywriting and Voice-Search Friendly Content

copywriting and voice-friendly search devices such as alexa and siri

“Where can I get a headlight replaced near me this weekend?”

That was the question I posed to my smartphone’s voice assistant after police pulled me over for a burnt-out headlight (gulp). The search results turned up several auto parts stores across my greater urban area, but none with specific information about headlights, nor whether […]


ABOUT Heidi LaFleche

Heidi launched her writing career as a newspaper and magazine journalist—most notably as a Boston correspondent for People magazine. She transitioned into marketing communications for business, helping clients find the right words to engage their audiences. Heidi is a Senior Editor for Wordsmithie, and also runs her own freelance writing business on the side. She writes within a range of industries including technology, healthcare, financial services, legal services, education and nonprofits. Her slogan: “Every business has a story. Let’s tell yours together.”


How to Avoid Writing Unintelligible, Jargon-Laced Press Releases

Here’s a good example of what not to do when writing a press release:

(Don’t worry, we’ve made this up, but there are plenty of real life examples of this out there!) Where to begin? It’s got every buzzword about the latest technology craze—which happens to be something called “big data.” But what does […]


ABOUT Alice LaPlante

Alice LaPlante was a Stegner Fellow and Jones Lecturer at Stanford University, and taught writing at Stanford for more than 20 years. She is the award-winning New York Times best-selling author of four novels, and wrote The Making of a Story, the best-selling textbook on writing published by W.W. Norton. Alice also is also a sought-after content writer, strategist, and story consultant for leading technology firms.


When It Comes to Internet Privacy Policies, Honesty Is Not Enough

When’s the last time you read an internet privacy policy or a terms of use notice? If you and your users are like most people, the answer is likely never—despite their presence in nearly every website and app. Most people are in a hurry and know the terms are non-negotiable. So, they click the ‘agree’ […]


ABOUT James Scott

For more than 20 years, James has helped global brands get results with award-winning copy. As a writer and creative lead, he’s worked with clients in a broad range of industries, from technology and pharma to retail and luxury services. Though he's also an attorney, James realized early in his legal career that he preferred crafting websites and ads far more than writing legal complaints and briefs. When he’s not developing blog posts, editorial content, or ad slogans, he spends his time writing short stories and perfecting his voiceover talent.