As the old saying goes, a picture is worth a thousand words. Good quality pictures evoke emotion, and emotions often lead to action. And, most importantly, action means success for your campaign. Once you see how visual support can enhance your written copy, you may never go without it again. The right visual components, combined […]
Successful relationships are all about creating personal connections. And the same goes for successful account-based marketing campaigns.
Account-based marketing (ABM) is based on the absolutely true principle that marketing is much more effective when efforts are directed towards the quality of each individual outreach, rather than the raw quantity of those outreaches. Instead of casting […]
Much like baking, copywriting mixes a little art and a little science to yield the best content. And, like baking, using the right ingredients is fundamental to your success. Generating a compelling message starts with the words you choose: they should effectively persuade, connect, or inform. To successfully create content that reaches your target audience […]
Whether you’re promoting your own brand or a client’s, keeping your team interested in the project Slack channel, or sparking more engagement in your org’s online training program, the common denominator for success is: COMMUNITY.
Build with the best intentions
Building community in a way that feels (and is) authentic could seem either easy or […]
Copywriting is copywriting, any way you slice it.
For professional writers weighing the differences between writing for print and writing for digital, this distinction is important. And understanding it can mean the difference between a portfolio of satisfied clients, and a string of embarrassing rewrites.
So, what are these key differences to remember, and […]