When It Comes to Internet Privacy Policies, Honesty Is Not Enough

When’s the last time you read an internet privacy policy or a terms of use notice? If you and your users are like most people, the answer is likely never—despite their presence in nearly every website and app. Most people are in a hurry and know the terms are non-negotiable. So, they click the ‘agree’ […]


ABOUT James Scott

For more than 20 years, James has helped global brands get results with award-winning copy. As a writer and creative lead, he’s worked with clients in a broad range of industries, from technology and pharma to retail and luxury services. Though he's also an attorney, James realized early in his legal career that he preferred crafting websites and ads far more than writing legal complaints and briefs. When he’s not developing blog posts, editorial content, or ad slogans, he spends his time writing short stories and perfecting his voiceover talent.


How to Ask Case Study Interview Questions

case study

“Sure, sure. But why should I believe you?”

This is the perfectly fair question that marketing and advertising professionals dread from customers. Because it’s a very good one!

Why should customers believe someone who they know is trying to sell them something?

That is exactly why case studies are so powerful, and why knowing how […]


ABOUT Jason Rogers

A graduate of the College of William & Mary and La Sorbonne, Jason has worked in content marketing all over the world, serving as Director of Digital Marketing for the Chinese Language Institute in Guilin, China. Based in Washington, D.C., Jason covers the National Hockey League as a credentialed reporter and television analyst; he has wordsmithed for high-visibility institutions and companies from the United States Congress to Google. He loves hockey, hip-hop, and original hyperbole.


Genius vs. Everybody Else: How Better Content Works for the 99%

good content

I’m convinced there are two types of creators in this world: genius ones and everybody else. By my estimation, 99% of us fall into the latter category, myself very much included. As such, we must play by different rules.

You see, 1% genius talent (or creators) are so good and so talented at what they […]


ABOUT Blake Snow

Blake Snow contributes to fancy publications and Fortune 500 companies as a seasoned writer-for-hire. He lives in Provo, Utah with his supportive family and loyal dog and is thrilled you read this far.


The Art of Suspense in Business Storytelling

storytelling

Stories. Suddenly, everyone is telling them. Chief marketing officers want to hire, not just writers, but storytellers. Multinational corporations now have chief storytelling officers. Nike. Virgin. Accenture, Microsoft, Google, SAP, and Salesforce, among others. The most popular TED talks are really just stories in disguise.

Everyone is jumping onto the bandwagon. Do a quick Google […]


ABOUT Alice LaPlante

Alice LaPlante was a Stegner Fellow and Jones Lecturer at Stanford University, and taught writing at Stanford for more than 20 years. She is the award-winning New York Times best-selling author of four novels, and wrote The Making of a Story, the best-selling textbook on writing published by W.W. Norton. Alice also is also a sought-after content writer, strategist, and story consultant for leading technology firms.


The Difference Between Ad Hoc and Traditional Communication Strategies (and Why Your Company Needs Both)

social media campaigns

The digital age has redefined the way brands and their audiences communicate. With the rise of social media, brands have more tools in their back pocket than ever before for genuine, rapid-response relationship building. However, that doesn’t mean they should do away with the traditional communications strategies that require longer-term planning and implementation. Let’s break […]


ABOUT Emily Blasik

Emily Blasik is a freelance writer and Nutritional Therapy Consultant in training from Dallas, TX. When she’s not blogging or practicing yoga, you can find her hanging out at a local coffee shop—nose-deep in a good mystery novel, snapping photos of her extra frothy cappuccino or planning her next travel adventure.