Here’s a good example of what not to do when writing a press release:
(Don’t worry, we’ve made this up, but there are plenty of real life examples of this out there!) Where to begin? It’s got every buzzword about the latest technology craze—which happens to be something called “big data.” But what does […]
“Sure, sure. But why should I believe you?”
This is the perfectly fair question that marketing and advertising professionals dread from customers. Because it’s a very good one!
Why should customers believe someone who they know is trying to sell them something?
That is exactly why case studies are so powerful, and why knowing how […]
I’m convinced there are two types of creators in this world: genius ones and everybody else. By my estimation, 99% of us fall into the latter category, myself very much included. As such, we must play by different rules.
You see, 1% genius talent (or creators) are so good and so talented at what they […]
Stories. Suddenly, everyone is telling them. Chief marketing officers want to hire, not just writers, but storytellers. Multinational corporations now have chief storytelling officers. Nike. Virgin. Accenture, Microsoft, Google, SAP, and Salesforce, among others. The most popular TED talks are really just stories in disguise.
Everyone is jumping onto the bandwagon. Do a quick Google […]