Five Ingredients for Copywriting Success: Tips and Tricks of the Trade

Much like baking, copywriting mixes a little art and a little science to yield the best content.

Much like baking, copywriting mixes a little art and a little science to yield the best content. And, like baking, using the right ingredients is fundamental to your success. Generating a compelling message starts with the words you choose: they should effectively persuade, connect, or inform. To successfully create content that reaches your target audience […]


ABOUT Arris Shabaglian

For more than a decade Arris has worked as a freelance writer, editor and communications consultant. She has also taught university level courses on the art of communication, public relations and journalism. Arris is a Pinterest addict who loves a good night’s sleep and a nice cup of coffee. She resides in the San Francisco Bay Area with her husband and three kids (hence the need for a nice cup of coffee).


Building Better Branding Through Online Community

Whether you’re promoting your own brand or a client’s, keeping your team interested in the project Slack channel, or sparking more engagement in your org’s online training program, the common denominator for success is: COMMUNITY.

Build with the best intentions

Building community in a way that feels (and is) authentic could seem either easy or […]


ABOUT Eve Connell

Eve spends most billable hours writing, editing and helping professionals of all stripes with communication skills and leadership development. With degrees in French literature, philosophy, and linguistics, she also enjoys helping businesses and entrepreneurs develop their brands. Fancying herself a successful worm rancher, singer and flower arranger, Eve also lends her talent and expertise to several non-profit arts and educational organizations.


Copywriting for Print vs. Digital

copywriting for digital

Copywriting is copywriting, any way you slice it.

Right?

For professional writers weighing the differences between writing for print and writing for digital, this distinction is important. And understanding it can mean the difference between a portfolio of satisfied clients, and a string of embarrassing rewrites.

So, what are these key differences to remember, and […]


ABOUT Jason Rogers

A graduate of the College of William & Mary and La Sorbonne, Jason has worked in content marketing all over the world, serving as Director of Digital Marketing for the Chinese Language Institute in Guilin, China. Based in Washington, D.C., Jason covers the National Hockey League as a credentialed reporter and television analyst; he has wordsmithed for high-visibility institutions and companies from the United States Congress to Google. He loves hockey, hip-hop, and original hyperbole.


6 Grammar Hacks for Social Media

How important is getting grammar right in social media? Very. That said, I’ve just broken a grammar rule myself with a sentence fragment. Why? There, I did it again. For emphasis. Social media is all about voice. Your voice. That’s why people tune into your blog, subscribe to your Instagram feed, follow your YouTube channel. […]


ABOUT Alice LaPlante

Alice LaPlante was a Stegner Fellow and Jones Lecturer at Stanford University, and taught writing at Stanford for more than 20 years. She is the award-winning New York Times best-selling author of four novels, and wrote The Making of a Story, the best-selling textbook on writing published by W.W. Norton. Alice also is also a sought-after content writer, strategist, and story consultant for leading technology firms.


What’s New In Social Media In 2019—And What It Means for Your Business

what's new in social media in 2019

Who remembers when Instagram said goodbye to chronologically ordered posts in 2016 and tweaked its algorithm to reflect the photos they thought we’d appreciate most? Or how about when Facebook adopted a similar practice last year, prioritizing personal rather than promotional content on our feeds? If you were a small business or influencer who relied […]


ABOUT Emily Blasik

Emily Blasik is a freelance writer and Nutritional Therapy Consultant in training from Dallas, TX. When she’s not blogging or practicing yoga, you can find her hanging out at a local coffee shop—nose-deep in a good mystery novel, snapping photos of her extra frothy cappuccino or planning her next travel adventure.