Writing for the Tech and Startup Industries

When I initially pitched the idea of writing about tech and startup writing, I got a lot of pushback. “Are these two industries even related?” “How can you write about discrete industries together?” The questions went on and on. But really, both industries require the same skill: the ability to communicate new and/or complex ideas […]


ABOUT Khaleelah Jones

Khaleelah Jones is a digital marketing consultant who has worked with tech startups, educational institutions and non-profits on acquisition and engagement strategy, implementation and KPI modeling. When she’s not working, she can be found reading, writing, pontificating history, yoga-ing and making up verbs.


Writing for the Education and Nonprofit Industries

From a marketing communications perspective, writing for “education” encompasses many types of organizations and businesses. These include K–12 schools, institutions of higher education and other learning organizations; academic, research and development organizations; curriculum developers and publishers; developers of e-learning tools and solutions; as well as nonprofits. Businesses that support charities or engage in community-involvement work […]


ABOUT Heidi LaFleche

Heidi launched her writing career as a newspaper and magazine journalist—most notably as a Boston correspondent for People magazine. She transitioned into marketing communications for business, helping clients find the right words to engage their audiences. Heidi is a Senior Editor for Wordsmithie, and also runs her own freelance writing business on the side. She writes within a range of industries including technology, healthcare, financial services, legal services, education and nonprofits. Her slogan: “Every business has a story. Let’s tell yours together.”


Writing for the Food Industry

As a food writer who spends a large portion of her time developing, testing and editing recipes, I’ve worked my way through hundreds, maybe even thousands, of recipes, some notably better than others. Sure, a stunning hero shot might be what draws most people in initially (see: Instagram or Pinterest). But unless the copy is […]


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Writing for the Beauty Industry

Whenever anyone hears that I write for the beauty industry, the first thing I hear is, “What a fun job!” And they’re absolutely right…sort of.

Beauty can be a notoriously challenging vertical to write for. It’s tricky for potential customers to look at a tube of lipstick or a vial of serum and understand […]


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Writing for Real Estate Clients

Tell people you write about real estate, and they assume you’re hammering out crafty copy that homebuyers must interpret when sifting through dozens of residential property listings. “Cozy” equals “cramped.” “Convenient location” means “the freeway runs right through your backyard.” And “handyman special” translates as “You will absolutely empty your bank account making this thing […]


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