How to Ask Case Study Interview Questions

case study

“Sure, sure. But why should I believe you?”

This is the perfectly fair question that marketing and advertising professionals dread from customers. Because it’s a very good one!

Why should customers believe someone who they know is trying to sell them something?

That is exactly why case studies are so powerful, and why knowing how […]


ABOUT Jason Rogers

A graduate of the College of William & Mary and La Sorbonne, Jason has worked in content marketing all over the world, serving as Director of Digital Marketing for the Chinese Language Institute in Guilin, China. Based in Washington, D.C., Jason covers the National Hockey League as a credentialed reporter and television analyst; he has wordsmithed for high-visibility institutions and companies from the United States Congress to Google. He loves hockey, hip-hop, and original hyperbole.


Financial Firms Still Need Good Copy

Not long ago I sat down in a meeting with a global bank and could see that many junior and mid-level staff were skeptical about the need for my services. Sure, people don’t read as much as they used to, but they still need signposting and, although we may not pay as much attention to […]


ABOUT Khaleelah Jones

Khaleelah Jones is a digital marketing consultant who has worked with tech startups, educational institutions and non-profits on acquisition and engagement strategy, implementation and KPI modeling. When she’s not working, she can be found reading, writing, pontificating history, yoga-ing and making up verbs.


Social Media for Real Estate: A Case Study

At Wordsmithie we work with clients in numerous sectors, including the food, beauty, education and tech industries. Each area in which we work presents different challenges. The real estate industry is no different. Brokers and agents trying to use social media face particularly difficult obstacles when it comes to presenting properties to a targeted, relevant audience. […]


ABOUT Khaleelah Jones

Khaleelah Jones is a digital marketing consultant who has worked with tech startups, educational institutions and non-profits on acquisition and engagement strategy, implementation and KPI modeling. When she’s not working, she can be found reading, writing, pontificating history, yoga-ing and making up verbs.


Working with Your Wordsmithie Creative Team

Wordsmithie has been a wonderful partner, working alongside us on everything from content planning and strategy to white-paper, case-study and tip-sheet writing. They really ‘get’ us, and know how to shape and share information that resonates with event organizers.

– Megan Buell, manager, lead generation, Eventbrite 

Your direct connection to top talent

Some […]


ABOUT Jim Leeke

Widely experienced in journalism, marketing communications and advertising, Jim has worked with top creative agencies to deliver print, Internet and interactive projects to Fortune 500 companies. His expertise ranges from technology and healthcare/pharmaceuticals to defense and veterans issues. Jim is also the author/editor of six books, writing extensively on the Civil War and baseball. In addition to his Wordsmithie role, Jim is Co-founder and Creative Director of Taillight Communications.


Smart Instructional Design, Part II: Organize for Optimal Learning

Once you’ve landed on what (content) you’re presenting, to whom (audience) and why (purpose), you can then begin preparing how (structure).

Planning course structure: the model matters There are dozens of good models on which to base your online-learning program. (First, consider that the model you use to present material is different from the platform […]


ABOUT Eve Connell

Eve spends most billable hours writing, editing and helping professionals of all stripes with communication skills and leadership development. With degrees in French literature, philosophy, and linguistics, she also enjoys helping businesses and entrepreneurs develop their brands. Fancying herself a successful worm rancher, singer and flower arranger, Eve also lends her talent and expertise to several non-profit arts and educational organizations.