“Sure, sure. But why should I believe you?”
This is the perfectly fair question that marketing and advertising professionals dread from customers. Because it’s a very good one!
Why should customers believe someone who they know is trying to sell them something?
That is exactly why case studies are so powerful, and why knowing how […]
Not long ago I sat down in a meeting with a global bank and could see that many junior and mid-level staff were skeptical about the need for my services. Sure, people don’t read as much as they used to, but they still need signposting and, although we may not pay as much attention to […]
At Wordsmithie we work with clients in numerous sectors, including the food, beauty, education and tech industries. Each area in which we work presents different challenges. The real estate industry is no different. Brokers and agents trying to use social media face particularly difficult obstacles when it comes to presenting properties to a targeted, relevant audience. […]
Wordsmithie has been a wonderful partner, working alongside us on everything from content planning and strategy to white-paper, case-study and tip-sheet writing. They really ‘get’ us, and know how to shape and share information that resonates with event organizers.
– Megan Buell, manager, lead generation, Eventbrite
Your direct connection to top talent
Once you’ve landed on what (content) you’re presenting, to whom (audience) and why (purpose), you can then begin preparing how (structure).
Planning course structure: the model matters There are dozens of good models on which to base your online-learning program. (First, consider that the model you use to present material is different from the platform […]