Shedding Some Light on Copywriting and Voice-Search Friendly Content

copywriting and voice-friendly search devices such as alexa and siri

“Where can I get a headlight replaced near me this weekend?”

That was the question I posed to my smartphone’s voice assistant after police pulled me over for a burnt-out headlight (gulp). The search results turned up several auto parts stores across my greater urban area, but none with specific information about headlights, nor whether […]

ABOUT Heidi LaFleche

Heidi launched her writing career as a newspaper and magazine journalist—most notably as a Boston correspondent for People magazine. She transitioned into marketing communications for business, helping clients find the right words to engage their audiences. Heidi is a Senior Editor for Wordsmithie, and also runs her own freelance writing business on the side. She writes within a range of industries including technology, healthcare, financial services, legal services, education and nonprofits. Her slogan: “Every business has a story. Let’s tell yours together.”

How Marketers Can Use VUI to Their Advantage

VUI guide for marketers

Advances in voice user interface (VUI) technology mean its presence is “heard” nearly everywhere. Voice commands and small conversations with virtual assistants to get information, drive, cook and more, are becoming increasingly common. By 2020, according to, 30 percent of web browsing will be done without a screen. We see this in my household, […]

ABOUT Arris Shabaglian

For more than a decade Arris has worked as a freelance writer, editor and communications consultant. She has also taught university level courses on the art of communication, public relations and journalism. Arris is a Pinterest addict who loves a good night’s sleep and a nice cup of coffee. She resides in the San Francisco Bay Area with her husband and three kids (hence the need for a nice cup of coffee).

Wading Through eLearning/eTraining Trends: Make REAL Impact in 2019

elearning and etraining trends 2019

Each year—heck, each quarter, really—lists touting the top trends in eLearning and eTraining seem to pop up. And, for the past few years, the best practices seemed to remain the same: Maximize engagement. Provide learner-centered focus. Boost performance. Focus on individual learning styles. Deliver via digital/mobile devices. Embrace gaming and video options—and now, Artificial Intelligence […]

ABOUT Eve Connell

Eve spends most billable hours writing, editing and helping professionals of all stripes with communication skills and leadership development. With degrees in French literature, philosophy, and linguistics, she also enjoys helping businesses and entrepreneurs develop their brands. Fancying herself a successful worm rancher, singer and flower arranger, Eve also lends her talent and expertise to several non-profit arts and educational organizations.

Three VUI Trends for 2019

voice user interface trends 2019

Move over, Siri. The sales of smart home assistants, also known as voice devices, such as Amazon’s Alexa and Google’s Assistant sold 19.7 million units in Q3 of 2018 alone, up from 2.9 million in the first quarter of 2017. With the much-increased demand comes the need for brands and businesses to adapt to this […]

ABOUT Khaleelah Jones

Khaleelah Jones is a digital marketing consultant who has worked with tech startups, educational institutions and non-profits on acquisition and engagement strategy, implementation and KPI modeling. When she’s not working, she can be found reading, writing, pontificating history, yoga-ing and making up verbs.

How to Avoid Writing Unintelligible, Jargon-Laced Press Releases

Here’s a good example of what not to do when writing a press release:

(Don’t worry, we’ve made this up, but there are plenty of real life examples of this out there!) Where to begin? It’s got every buzzword about the latest technology craze—which happens to be something called “big data.” But what does […]

ABOUT Alice LaPlante

Alice LaPlante was a Stegner Fellow and Jones Lecturer at Stanford University, and taught writing at Stanford for more than 20 years. She is the award-winning New York Times best-selling author of four novels, and wrote The Making of a Story, the best-selling textbook on writing published by W.W. Norton. Alice also is also a sought-after content writer, strategist, and story consultant for leading technology firms.