Alt text, also known as alternative text or, more commonly and incorrectly as “alt tags,” is part of HTML code used to describe the appearance and function of an image on a webpage.
Alt text was created to make websites more accessible for visually impaired users. Screen readers can audibly read an alt attribute, so […]
Whether you’re crafting new content so your audiences will bite (and hang on), creating eLearning training programs for your internal teams, or adding more energy to your client’s existing projects and online communities, you’ll want to boost your credibility with every word you choose.
Keeping the conversation going is mission critical as you build […]
Whether you’re promoting your own brand or a client’s, keeping your team interested in the project Slack channel, or sparking more engagement in your org’s online training program, the common denominator for success is: COMMUNITY.
Build with the best intentions
Building community in a way that feels (and is) authentic could seem either easy or […]
Copywriting is copywriting, any way you slice it.
For professional writers weighing the differences between writing for print and writing for digital, this distinction is important. And understanding it can mean the difference between a portfolio of satisfied clients, and a string of embarrassing rewrites.
So, what are these key differences to remember, and […]
Here at Wordsmithie, we work with a handful of clients who have heard of SEO but aren’t sure how or why they should be using it to benefit their business. (Trust us—you should!)
As a content marketing agency, we live and breathe SEO, and we’re happy to educate our clients on the basics. Put simply: […]