Picture Perfect: Using Visual Images to Boost Your Copy

Arris Shabaglian - 10 days ago

As the old saying goes, a picture is worth a thousand words. Good quality pictures evoke emotion, and emotions often lead to action. And, most importantly, action means success for your campaign. Once you see how visual support can enhance your written copy, you may never go without it again. The right visual components, combined […]

Arris Shabaglian

ABOUT Arris Shabaglian

For more than a decade Arris has worked as a freelance writer, editor and communications consultant. She has also taught university level courses on the art of communication, public relations and journalism. Arris is a Pinterest addict who loves a good night’s sleep and a nice cup of coffee. She resides in the San Francisco Bay Area with her husband and three kids (hence the need for a nice cup of coffee).

Healthy Habits—Treat Yourself to a Tech Time-Out

Eve Connell - 11 days ago

The Tech Shabbat isn’t a super-new concept, but it’s an absolutely terrific one to embrace—especially now that the year-end scramble to deliver and spend and do-do-do and go-go-go saps most of us of our energy, productivity, peace, and introspection.

Sure, the wind-up to the end of your team’s seasonal work cycle and the impending holidays […]

Eve Connell

ABOUT Eve Connell

Eve spends most billable hours writing, editing and helping professionals of all stripes with communication skills and leadership development. With degrees in French literature, philosophy, and linguistics, she also enjoys helping businesses and entrepreneurs develop their brands. Fancying herself a successful worm rancher, singer and flower arranger, Eve also lends her talent and expertise to several non-profit arts and educational organizations.

Personalizing Content at Scale

Jason Rogers - November 11, 2019

Account-based marketing (ABM) is based on the absolutely true principle that marketing is much more effective when efforts are directed towards the quality of each individual outreach, rather than the raw quantity of those outreaches.

Successful relationships are all about creating personal connections. And the same goes for successful account-based marketing campaigns.

Account-based marketing (ABM) is based on the absolutely true principle that marketing is much more effective when efforts are directed towards the quality of each individual outreach, rather than the raw quantity of those outreaches. Instead of casting […]

Jason Rogers

ABOUT Jason Rogers

A graduate of the College of William & Mary and La Sorbonne, Jason has worked in content marketing all over the world, serving as Director of Digital Marketing for the Chinese Language Institute in Guilin, China. Based in Washington, D.C., Jason covers the National Hockey League as a credentialed reporter and television analyst; he has wordsmithed for high-visibility institutions and companies from the United States Congress to Google. He loves hockey, hip-hop, and original hyperbole.

Battling Fake News in the Content Marketing Era

Khaleelah Jones - October 21, 2019

the era of fake news makes it difficult to create high quality, informative and correct content

When it comes to content, it is the best of times, it is the worst of times. There are so many options available to amplify your voice and views: blogs, social media, email newsletters, YouTube videos…the options are almost endless. On the flip side, that means that all information, both correct and incorrect, can be […]

Khaleelah Jones

ABOUT Khaleelah Jones

Khaleelah Jones is a digital marketing consultant who has worked with tech startups, educational institutions and non-profits on acquisition and engagement strategy, implementation and KPI modeling. When she’s not working, she can be found reading, writing, pontificating history, yoga-ing and making up verbs.

Alt Tags for the Win: Best Practices for SEO in 2019

Khaleelah Jones - September 27, 2019

Alt text, also known as alternative text or, more commonly and incorrectly as “alt tags,” is part of HTML code used to describe the appearance and function of an image on a webpage.

Alt text was created to make websites more accessible for visually impaired users. Screen readers can audibly read an alt attribute, so […]

Khaleelah Jones

ABOUT Khaleelah Jones

Khaleelah Jones is a digital marketing consultant who has worked with tech startups, educational institutions and non-profits on acquisition and engagement strategy, implementation and KPI modeling. When she’s not working, she can be found reading, writing, pontificating history, yoga-ing and making up verbs.