Building Better Branding Through Online Community

Whether you’re promoting your own brand or a client’s, keeping your team interested in the project Slack channel, or sparking more engagement in your org’s online training program, the common denominator for success is: COMMUNITY.

Build with the best intentions

Building community in a way that feels (and is) authentic could seem either easy or […]

ABOUT Eve Connell

Eve spends most billable hours writing, editing and helping professionals of all stripes with communication skills and leadership development. With degrees in French literature, philosophy, and linguistics, she also enjoys helping businesses and entrepreneurs develop their brands. Fancying herself a successful worm rancher, singer and flower arranger, Eve also lends her talent and expertise to several non-profit arts and educational organizations.

Copywriting for Print vs. Digital

copywriting for digital

Copywriting is copywriting, any way you slice it.


For professional writers weighing the differences between writing for print and writing for digital, this distinction is important. And understanding it can mean the difference between a portfolio of satisfied clients, and a string of embarrassing rewrites.

So, what are these key differences to remember, and […]

ABOUT Jason Rogers

A graduate of the College of William & Mary and La Sorbonne, Jason has worked in content marketing all over the world, serving as Director of Digital Marketing for the Chinese Language Institute in Guilin, China. Based in Washington, D.C., Jason covers the National Hockey League as a credentialed reporter and television analyst; he has wordsmithed for high-visibility institutions and companies from the United States Congress to Google. He loves hockey, hip-hop, and original hyperbole.

Search Engine Optimization (aka, SEO)—What It Is and Why Every Business Needs It

someone searching for a term on Google, which will use search engine optimization to return the best result for the searcher

Here at Wordsmithie, we work with a handful of clients who have heard of SEO but aren’t sure how or why they should be using it to benefit their business. (Trust us—you should!)

As a content marketing agency, we live and breathe SEO, and we’re happy to educate our clients on the basics. Put simply: […]

ABOUT Khaleelah Jones

Khaleelah Jones is a digital marketing consultant who has worked with tech startups, educational institutions and non-profits on acquisition and engagement strategy, implementation and KPI modeling. When she’s not working, she can be found reading, writing, pontificating history, yoga-ing and making up verbs.

Graphic Design Clickbait and the “New” Helvetica Typeface Refresh

helvetica typeface example

There’s a new Helvetica!

Helvetica’s been redesigned!

Your favorite typeface just became obsolete!

As I’ve touched on in at least one previous post, any time a graphic design story makes the major news outlets, I cheer a little. When Helvetica, one of the world’s most ubiquitous and recognizable typefaces, gets an update– well, it should […]

ABOUT Ryan Bahrke

One of Wordsmithie's senior designers, Ryan has more than 15 years of experience in creative direction and management, working with companies like Google, Quantcast, RSM, Navigant, Starbucks, and Ace Hotel. Ryan is the principal of Auslander Creative in Denver.

What’s New In Social Media In 2019—And What It Means for Your Business

what's new in social media in 2019

Who remembers when Instagram said goodbye to chronologically ordered posts in 2016 and tweaked its algorithm to reflect the photos they thought we’d appreciate most? Or how about when Facebook adopted a similar practice last year, prioritizing personal rather than promotional content on our feeds? If you were a small business or influencer who relied […]

ABOUT Emily Blasik

Emily Blasik is a freelance writer and Nutritional Therapy Consultant in training from Dallas, TX. When she’s not blogging or practicing yoga, you can find her hanging out at a local coffee shop—nose-deep in a good mystery novel, snapping photos of her extra frothy cappuccino or planning her next travel adventure.