Alt Tags for the Win: Best Practices for SEO in 2019

Alt text, also known as alternative text or, more commonly and incorrectly as “alt tags,” is part of HTML code used to describe the appearance and function of an image on a webpage.

Alt text was created to make websites more accessible for visually impaired users. Screen readers can audibly read an alt attribute, so […]


ABOUT Khaleelah Jones

Khaleelah Jones is a digital marketing consultant who has worked with tech startups, educational institutions and non-profits on acquisition and engagement strategy, implementation and KPI modeling. When she’s not working, she can be found reading, writing, pontificating history, yoga-ing and making up verbs.


Nine Tips for Writing (for eLearning and other content) with Authority

Whether you’re crafting new content so your audiences will bite (and hang on), creating eLearning training programs for your internal teams, or adding more energy to your client’s existing projects and online communities, you’ll want to boost your credibility with every word you choose.

Keeping the conversation going is mission critical as you build […]


ABOUT Eve Connell

Eve spends most billable hours writing, editing and helping professionals of all stripes with communication skills and leadership development. With degrees in French literature, philosophy, and linguistics, she also enjoys helping businesses and entrepreneurs develop their brands. Fancying herself a successful worm rancher, singer and flower arranger, Eve also lends her talent and expertise to several non-profit arts and educational organizations.


Building Better Branding Through Online Community

Whether you’re promoting your own brand or a client’s, keeping your team interested in the project Slack channel, or sparking more engagement in your org’s online training program, the common denominator for success is: COMMUNITY.

Build with the best intentions

Building community in a way that feels (and is) authentic could seem either easy or […]


ABOUT Eve Connell

Eve spends most billable hours writing, editing and helping professionals of all stripes with communication skills and leadership development. With degrees in French literature, philosophy, and linguistics, she also enjoys helping businesses and entrepreneurs develop their brands. Fancying herself a successful worm rancher, singer and flower arranger, Eve also lends her talent and expertise to several non-profit arts and educational organizations.


Copywriting for Print vs. Digital

copywriting for digital

Copywriting is copywriting, any way you slice it.

Right?

For professional writers weighing the differences between writing for print and writing for digital, this distinction is important. And understanding it can mean the difference between a portfolio of satisfied clients, and a string of embarrassing rewrites.

So, what are these key differences to remember, and […]


ABOUT Jason Rogers

A graduate of the College of William & Mary and La Sorbonne, Jason has worked in content marketing all over the world, serving as Director of Digital Marketing for the Chinese Language Institute in Guilin, China. Based in Washington, D.C., Jason covers the National Hockey League as a credentialed reporter and television analyst; he has wordsmithed for high-visibility institutions and companies from the United States Congress to Google. He loves hockey, hip-hop, and original hyperbole.


Search Engine Optimization (aka, SEO)—What It Is and Why Every Business Needs It

someone searching for a term on Google, which will use search engine optimization to return the best result for the searcher

Here at Wordsmithie, we work with a handful of clients who have heard of SEO but aren’t sure how or why they should be using it to benefit their business. (Trust us—you should!)

As a content marketing agency, we live and breathe SEO, and we’re happy to educate our clients on the basics. Put simply: […]


ABOUT Khaleelah Jones

Khaleelah Jones is a digital marketing consultant who has worked with tech startups, educational institutions and non-profits on acquisition and engagement strategy, implementation and KPI modeling. When she’s not working, she can be found reading, writing, pontificating history, yoga-ing and making up verbs.