Why You Should Seriously Consider Rerunning Your Best Web Content

Blake Snow - 10 days ago

website content rerun

I’m gonna let you in on a little secret. It’s something I quietly learned as a 15 year veteran of online content marketing but also as a longtime TV viewer. It is this: rerunning web content (articles, infographics, videos, etc) is one of the best but lesser-known ways for you to extend the interest, reach, […]

Blake Snow

ABOUT Blake Snow

Blake Snow contributes to fancy publications and Fortune 500 companies as a seasoned writer-for-hire. He lives in Provo, Utah with his supportive family and loyal dog and is thrilled you read this far.

When It Comes to Internet Privacy Policies, Honesty Is Not Enough

James Scott - 24 days ago

When’s the last time you read an internet privacy policy or a terms of use notice? If you and your users are like most people, the answer is likely never—despite their presence in nearly every website and app. Most people are in a hurry and know the terms are non-negotiable. So, they click the ‘agree’ […]

James Scott

ABOUT James Scott

For more than 20 years, James has helped global brands get results with award-winning copy. As a writer and creative lead, he’s worked with clients in a broad range of industries, from technology and pharma to retail and luxury services. Though he's also an attorney, James realized early in his legal career that he preferred crafting websites and ads far more than writing legal complaints and briefs. When he’s not developing blog posts, editorial content, or ad slogans, he spends his time writing short stories and perfecting his voiceover talent.

Tips for Working with a Creative Agency

Emily Blasik - January 7, 2019

Congratulations! You’ve taken the big step of hiring a team of creative strategists to up your content game—but you might be wondering, now what? Partnering with an agency is a surefire way to boost the success of your business, but you’ll save yourself (and the creative team) a lot of headache by following a few […]

Emily Blasik

ABOUT Emily Blasik

Emily Blasik is a freelance writer and Nutritional Therapy Consultant in training from Dallas, TX. When she’s not blogging or practicing yoga, you can find her hanging out at a local coffee shop—nose-deep in a good mystery novel, snapping photos of her extra frothy cappuccino or planning her next travel adventure.

VUI and Travel

Jenna Mahoney - December 20, 2018

VUI and travel

“Computer!” VUI (Voice User Interface) has been likened to all kinds of futuristic pop references from Star Trek to KITT, David Hasselhoff’s smart, talking car from Knight Rider. The concept is a simple—yet tech disruptive—one: Ask a question to your home assistant device (or phone interface) and get a spoken-word answer in real time. And thanks to […]

Jenna Mahoney

ABOUT Jenna Mahoney

Writer and magazine editor Jenna Mahoney’s work has appeared in Shape, Self, Allure, Redbook, and New York Magazine, as well as in numerous online publications. She lives in Brooklyn, NY.

How to Ask Case Study Interview Questions

Jason Rogers - December 5, 2018

case study

“Sure, sure. But why should I believe you?”

This is the perfectly fair question that marketing and advertising professionals dread from customers. Because it’s a very good one!

Why should customers believe someone who they know is trying to sell them something?

That is exactly why case studies are so powerful, and why knowing how […]

Jason Rogers

ABOUT Jason Rogers

A graduate of the College of William & Mary and La Sorbonne, Jason has worked in content marketing all over the world, serving as Director of Digital Marketing for the Chinese Language Institute in Guilin, China. Based in Washington, D.C., Jason covers the National Hockey League as a credentialed reporter and television analyst; he has wordsmithed for high-visibility institutions and companies from the United States Congress to Google. He loves hockey, hip-hop, and original hyperbole.