The Gig Economy: False Promise?

The New York Times has recently published several articles about the gig economy. Last month the Times reported that Uber uses video game technology to incentivize its drivers to work long hours and accept more fares to expand company profit. This week, a longer piece appeared including the likes of Lyft, Handy and other businesses that rely […]


ABOUT Khaleelah Jones

Khaleelah Jones is a digital marketing consultant who has worked with tech startups, educational institutions and non-profits on acquisition and engagement strategy, implementation and KPI modeling. When she’s not working, she can be found reading, writing, pontificating history, yoga-ing and making up verbs.


Book Review: Everybody Writes by Ann Handley

Love it or loathe it, you’re a writer, too.

If you have a website, you’re a publisher. If you’re on social media, you’re a marketer. Thanks to the Internet, we all have the opportunity to engage our audiences with content, including our written words. That thought can be thrilling or chilling, depending on whether you […]


ABOUT Heidi LaFleche

Heidi launched her writing career as a newspaper and magazine journalist—most notably as a Boston correspondent for People magazine. She transitioned into marketing communications for business, helping clients find the right words to engage their audiences. Heidi is a Senior Editor for Wordsmithie, and also runs her own freelance writing business on the side. She writes within a range of industries including technology, healthcare, financial services, legal services, education and nonprofits. Her slogan: “Every business has a story. Let’s tell yours together.”