What Is Pay Per Click Advertising, and Is It Right for You?

PPC advertising

So, you have a website, and a blog…what’s next? It’s no good pushing your content out into the ether, never to be consumed by anyone. Even worse is having an amazing product or service that no one knows about. So how do you keep your content from getting lost out there amongst all the choices […]

ABOUT Khaleelah Jones

Khaleelah Jones is a digital marketing consultant who has worked with tech startups, educational institutions and non-profits on acquisition and engagement strategy, implementation and KPI modeling. When she’s not working, she can be found reading, writing, pontificating history, yoga-ing and making up verbs.

Trust and Native Advertising

We’ve followed the controversy about native advertising with a lot of interest. The Federal Trade Commission (FTC) has been scrutinizing—and may even attempt to regulate—the way that media and brands use native advertising. But what exactly is native advertising? Amazingly, there’s not a clear answer. Even the Interactive Advertising Bureau, which really ought to know, […]

ABOUT Laura Bergheim

The founder and CEO of Wordsmithie, Laura has more than two decades of experience as a journalist, author, content creator, agency owner and creative strategist. She founded Wordsmithie in 2010 after leaving Google, where she was a senior content strategist and senior editor for monetized products such as AdWords.