How Does the Gig Economy Work…for You?

Chances are, even if you’re not offering up products or services within our ever-expanding gig economy, you’ve used it. The choices are endless. There’s Uber, Lyft, or Getaround for transportation; airbnb or VRBO for lodging; TaskRabbit for just about any job ever; Etsy for all things DIY and LiquidSpace for a conference room or work […]


ABOUT Eve Connell

Eve spends most billable hours writing, editing and helping professionals of all stripes with communication skills and leadership development. With degrees in French literature, philosophy, and linguistics, she also enjoys helping businesses and entrepreneurs develop their brands. Fancying herself a successful worm rancher, singer and flower arranger, Eve also lends her talent and expertise to several non-profit arts and educational organizations.


First Impressions Working with Wordsmithie

Full Disclosure: I’m a Wordsmithie newbie. I’m not a writer by trade. I have never worked for a virtual agency. Somehow I got this gig anyway and am over the moon excited to join this team of writers and marketing professionals. This is an amazing bunch. Not only do members of the team have diverse […]


ABOUT Brian Kaefer

The latest addition to the Wordsmithie team, Brian is focused on managing projects and resources. He brings 20 years of technology marketing experience on both the client and agency side. After studying design at Cal Poly SLO he worked with several ad agencies in Silicon Valley before making the jump to a leading security vendor, Trend Micro. Working with consumer, SMB and enterprise teams he drove targeted global advertising, marketing awareness and demand generation campaigns. Brian has also run his own marketing consulting business and most recently worked at Google where he managed the use of Google brands in private, corporate and film/tv applications. When he’s not working, Brian tries to keep up with his two active kids and is a Bay Area sports nut. He is also a classic car enthusiast and a hopeless home renovator.


Is There a Difference Between a Gig and a Job?

As we’ve written before, the gig economy is growing fast; in fact, its notoriety is such that it was voted concept of the year by the Financial Times in December 2015.

With all the opportunities of this new way of working comes questions.

What, for instance, is the difference between a gig and a job?

[…]


ABOUT Khaleelah Jones

Khaleelah Jones is a digital marketing consultant who has worked with tech startups, educational institutions and non-profits on acquisition and engagement strategy, implementation and KPI modeling. When she’s not working, she can be found reading, writing, pontificating history, yoga-ing and making up verbs.


Why You Should Do What You Love

When I graduated from college, I cut my teeth working in an 8-5. I’d beaten thousands of other applicants for the position, a prestigious traineeship program with the USDOJ.

I had a tough time acclimating.

It wasn’t so much the hours, though I know many of my colleagues struggled with the early start. It was more […]


ABOUT Khaleelah Jones

Khaleelah Jones is a digital marketing consultant who has worked with tech startups, educational institutions and non-profits on acquisition and engagement strategy, implementation and KPI modeling. When she’s not working, she can be found reading, writing, pontificating history, yoga-ing and making up verbs.


The Gig Economy and Where Wordsmithie Fits

Articles upon articles have been written about the “gig economy.” If you’re not au fait with the term, don’t worry- its been slow to catch on, but soon it’ll be ubiquitous.

What is the gig economy?

It used to be that only musicians and artists looked for gigs. The rest of us had full-time jobs that […]


ABOUT Khaleelah Jones

Khaleelah Jones is a digital marketing consultant who has worked with tech startups, educational institutions and non-profits on acquisition and engagement strategy, implementation and KPI modeling. When she’s not working, she can be found reading, writing, pontificating history, yoga-ing and making up verbs.