How Marketers Can Use VUI to Their Advantage

VUI guide for marketers

Advances in voice user interface (VUI) technology mean its presence is “heard” nearly everywhere. Voice commands and small conversations with virtual assistants to get information, drive, cook and more, are becoming increasingly common. By 2020, according to gartner.com, 30 percent of web browsing will be done without a screen. We see this in my household, […]


ABOUT Arris Shabaglian

For more than a decade Arris has worked as a freelance writer, editor and communications consultant. She has also taught university level courses on the art of communication, public relations and journalism. Arris is a Pinterest addict who loves a good night’s sleep and a nice cup of coffee. She resides in the San Francisco Bay Area with her husband and three kids (hence the need for a nice cup of coffee).


Five Ways to Effectively Use a Landing Page with Social Media

using landing pages

One of the must-have online marketing tools is a well-designed landing page. Landing pages are essential to B2B and B2C services when marketing a product, and, when done right, can yield great results. They serve many purposes: to provide information, generate and track leads, and increase SEO status.

In this climate of heavy marketing through […]


ABOUT Arris Shabaglian

For more than a decade Arris has worked as a freelance writer, editor and communications consultant. She has also taught university level courses on the art of communication, public relations and journalism. Arris is a Pinterest addict who loves a good night’s sleep and a nice cup of coffee. She resides in the San Francisco Bay Area with her husband and three kids (hence the need for a nice cup of coffee).