Formula 1, Airbnb and the Power of Logos

the power of logos

It’s not every day that graphic design makes the front page, at least at least not as the topic for discussion.

Uber’s made the news again recently, with yet another new logo—their fourth in recent years. Dunkin’ Donuts just announced that they are dropping “Donuts” from their well-known logo. Even the Ad Council replaced its […]


ABOUT Ryan Bahrke

One of Wordsmithie's senior designers, Ryan has more than 15 years of experience in creative direction and management, working with companies like Google, Quantcast, RSM, Navigant, Starbucks, and Ace Hotel. Ryan is the principal of Auslander Creative in Denver.


Where We Went: Were the Five Graphic Design Predictions We Made for 2017 Accurate? And What’s Next?

graphic design trends 2018

A little over a year ago, we gave our predictions for the graphic design trends we thought would go big in 2017. So, just how accurate was our crystal ball?

Illustration would return in a big way: true

Our designer Ryan (who wrote this piece!) works with at least two large firms who’ve hired illustrators for […]


ABOUT Ryan Bahrke

One of Wordsmithie's senior designers, Ryan has more than 15 years of experience in creative direction and management, working with companies like Google, Quantcast, RSM, Navigant, Starbucks, and Ace Hotel. Ryan is the principal of Auslander Creative in Denver.


Typeface/Font* Selection: A Practical Guide

We could also call this post, “how to avoid being spoofed on Saturday Night Live.”

As evidenced by a recent SNL sketch which lampoons the font chosen for the movie Avatar, proper typeface selection—awareness of which was once generally considered limited to graphic designers like myself—has entered into the mainstream consciousness. That’s a good thing, and […]


ABOUT Ryan Bahrke

One of Wordsmithie's senior designers, Ryan has more than 15 years of experience in creative direction and management, working with companies like Google, Quantcast, RSM, Navigant, Starbucks, and Ace Hotel. Ryan is the principal of Auslander Creative in Denver.


Working with a Small Design Firm

working with a small design firm

So, now that you’re sold on the virtues of working with a small design firm, what comes next? What’s the onboarding process like and what should you and your company expect in the weeks ahead?

Onboarding with a small design firm

We’ll set up an in-person meeting, preferably at your place of business. We’ll want […]


ABOUT Ryan Bahrke

One of Wordsmithie's senior designers, Ryan has more than 15 years of experience in creative direction and management, working with companies like Google, Quantcast, RSM, Navigant, Starbucks, and Ace Hotel. Ryan is the principal of Auslander Creative in Denver.


The Case for the Little (Small Design Firm) Guy

The design field is a particularly competitive one, filled with providers ranging from individual freelancers to huge multinational firms. I’m here to present the case for the “little guy,” the owners and employees of  small design firms.

I run a small design firm. We’re “little guys,” for sure. I’m the sole employee, and along with […]


ABOUT Ryan Bahrke

One of Wordsmithie's senior designers, Ryan has more than 15 years of experience in creative direction and management, working with companies like Google, Quantcast, RSM, Navigant, Starbucks, and Ace Hotel. Ryan is the principal of Auslander Creative in Denver.