Graphic Design Clickbait and the “New” Helvetica Typeface Refresh

helvetica typeface example

There’s a new Helvetica!

Helvetica’s been redesigned!

Your favorite typeface just became obsolete!

As I’ve touched on in at least one previous post, any time a graphic design story makes the major news outlets, I cheer a little. When Helvetica, one of the world’s most ubiquitous and recognizable typefaces, gets an update– well, it should […]


ABOUT Ryan Bahrke

One of Wordsmithie's senior designers, Ryan has more than 15 years of experience in creative direction and management, working with companies like Google, Quantcast, RSM, Navigant, Starbucks, and Ace Hotel. Ryan is the principal of Auslander Creative in Denver.


Five Graphic Design Predictions for 2019, and an Update on Last Year’s Prognostications

2019 arrives with two overreaching design trends on the horizon, seemingly at odds with each other: bold experimentation and risk-taking on the one hand, and a continued reliance on—and evolution of—historic design elements on the other. This year should be a particularly interesting one for graphic design, with one foot in the future and one […]


ABOUT Ryan Bahrke

One of Wordsmithie's senior designers, Ryan has more than 15 years of experience in creative direction and management, working with companies like Google, Quantcast, RSM, Navigant, Starbucks, and Ace Hotel. Ryan is the principal of Auslander Creative in Denver.


Formula 1, Airbnb and the Power of Logos

the power of logos

It’s not every day that graphic design makes the front page, at least at least not as the topic for discussion.

Uber’s made the news again recently, with yet another new logo—their fourth in recent years. Dunkin’ Donuts just announced that they are dropping “Donuts” from their well-known logo. Even the Ad Council replaced its […]


ABOUT Ryan Bahrke

One of Wordsmithie's senior designers, Ryan has more than 15 years of experience in creative direction and management, working with companies like Google, Quantcast, RSM, Navigant, Starbucks, and Ace Hotel. Ryan is the principal of Auslander Creative in Denver.


Where We Went: Were the Five Graphic Design Predictions We Made for 2017 Accurate? And What’s Next?

graphic design trends 2018

A little over a year ago, we gave our predictions for the graphic design trends we thought would go big in 2017. So, just how accurate was our crystal ball?

Illustration would return in a big way: true

Our designer Ryan (who wrote this piece!) works with at least two large firms who’ve hired illustrators for […]


ABOUT Ryan Bahrke

One of Wordsmithie's senior designers, Ryan has more than 15 years of experience in creative direction and management, working with companies like Google, Quantcast, RSM, Navigant, Starbucks, and Ace Hotel. Ryan is the principal of Auslander Creative in Denver.


Typeface/Font* Selection: A Practical Guide

We could also call this post, “how to avoid being spoofed on Saturday Night Live.”

As evidenced by a recent SNL sketch which lampoons the font chosen for the movie Avatar, proper typeface selection—awareness of which was once generally considered limited to graphic designers like myself—has entered into the mainstream consciousness. That’s a good thing, and […]


ABOUT Ryan Bahrke

One of Wordsmithie's senior designers, Ryan has more than 15 years of experience in creative direction and management, working with companies like Google, Quantcast, RSM, Navigant, Starbucks, and Ace Hotel. Ryan is the principal of Auslander Creative in Denver.