The Wordsmithie Authors Guild

Most journalists, copywriters and editors believe they have at least one good book in them. This is certainly true here at Wordsmithie. But, unlike many others, we actually manage to write them and see them into print.

Take Alexandra Kenin, as just one example. In addition to being an excellent studio director for our Google […]


ABOUT Jim Leeke

Widely experienced in journalism, marketing communications and advertising, Jim has worked with top creative agencies to deliver print, Internet and interactive projects to Fortune 500 companies. His expertise ranges from technology and healthcare/pharmaceuticals to defense and veterans issues. Jim is also the author/editor of six books, writing extensively on the Civil War and baseball. In addition to his Wordsmithie role, Jim is Co-founder and Creative Director of Taillight Communications.


Let’s Get Social: Games and Inspiration from Wordsmithie

We love the fact that our team is located in every corner of the world. Not only that, but each of us at any one time has several other other gigs going. These other projects often help build expertise and grow experience, which we then bring right back to the projects we work on at Wordsmithie.

But sometimes, […]


ABOUT Khaleelah Jones

Khaleelah Jones is a digital marketing consultant who has worked with tech startups, educational institutions and non-profits on acquisition and engagement strategy, implementation and KPI modeling. When she’s not working, she can be found reading, writing, pontificating history, yoga-ing and making up verbs.


First Impressions Working with Wordsmithie

Full Disclosure: I’m a Wordsmithie newbie. I’m not a writer by trade. I have never worked for a virtual agency. Somehow I got this gig anyway and am over the moon excited to join this team of writers and marketing professionals. This is an amazing bunch. Not only do members of the team have diverse […]


ABOUT Brian Kaefer

The latest addition to the Wordsmithie team, Brian is focused on managing projects and resources. He brings 20 years of technology marketing experience on both the client and agency side. After studying design at Cal Poly SLO he worked with several ad agencies in Silicon Valley before making the jump to a leading security vendor, Trend Micro. Working with consumer, SMB and enterprise teams he drove targeted global advertising, marketing awareness and demand generation campaigns. Brian has also run his own marketing consulting business and most recently worked at Google where he managed the use of Google brands in private, corporate and film/tv applications. When he’s not working, Brian tries to keep up with his two active kids and is a Bay Area sports nut. He is also a classic car enthusiast and a hopeless home renovator.


16 Creative New Year’s Resolutions for 2016

It’s that time of year again — where we reflect on what we accomplished in the past 12 months, while looking ahead to what we can do better in a brand, spankin’ New Year. Here at Wordsmithie, we are always striving to improve our editorial and design services and exceed our clients’ expectations. So with […]


ABOUT Heidi LaFleche

Heidi launched her writing career as a newspaper and magazine journalist—most notably as a Boston correspondent for People magazine. She transitioned into marketing communications for business, helping clients find the right words to engage their audiences. Heidi is a Senior Editor for Wordsmithie, and also runs her own freelance writing business on the side. She writes within a range of industries including technology, healthcare, financial services, legal services, education and nonprofits. Her slogan: “Every business has a story. Let’s tell yours together.”


Happy Holidays!


ABOUT Laura Bergheim

The founder and CEO of Wordsmithie, Laura has more than two decades of experience as a journalist, author, content creator, agency owner and creative strategist. She founded Wordsmithie in 2010 after leaving Google, where she was a senior content strategist and senior editor for monetized products such as AdWords.