Building Better Branding Through Online Community

Whether you’re promoting your own brand or a client’s, keeping your team interested in the project Slack channel, or sparking more engagement in your org’s online training program, the common denominator for success is: COMMUNITY.

Build with the best intentions

Building community in a way that feels (and is) authentic could seem either easy or […]


ABOUT Eve Connell

Eve spends most billable hours writing, editing and helping professionals of all stripes with communication skills and leadership development. With degrees in French literature, philosophy, and linguistics, she also enjoys helping businesses and entrepreneurs develop their brands. Fancying herself a successful worm rancher, singer and flower arranger, Eve also lends her talent and expertise to several non-profit arts and educational organizations.


Formula 1, Airbnb and the Power of Logos

the power of logos

It’s not every day that graphic design makes the front page, at least at least not as the topic for discussion.

Uber’s made the news again recently, with yet another new logo—their fourth in recent years. Dunkin’ Donuts just announced that they are dropping “Donuts” from their well-known logo. Even the Ad Council replaced its […]


ABOUT Ryan Bahrke

One of Wordsmithie's senior designers, Ryan has more than 15 years of experience in creative direction and management, working with companies like Google, Quantcast, RSM, Navigant, Starbucks, and Ace Hotel. Ryan is the principal of Auslander Creative in Denver.


What Is Pay Per Click Advertising, and Is It Right for You?

PPC advertising

So, you have a website, and a blog…what’s next? It’s no good pushing your content out into the ether, never to be consumed by anyone. Even worse is having an amazing product or service that no one knows about. So how do you keep your content from getting lost out there amongst all the choices […]


ABOUT Khaleelah Jones

Khaleelah Jones is a digital marketing consultant who has worked with tech startups, educational institutions and non-profits on acquisition and engagement strategy, implementation and KPI modeling. When she’s not working, she can be found reading, writing, pontificating history, yoga-ing and making up verbs.


The Myth of the Five Dollar Logo, and Why It Matters for Your Brand Strategy

brand strategy

The conversation always goes something like this:

“So, I’m starting a new business and well…I need a logo. Interested?”

If we’re on the phone, what usually follows is a pause. If we’re communicating by email, there’s usually a suspiciously long time before I hit “reply.” And, if we’re speaking in person, the look on my […]


ABOUT Ryan Bahrke

One of Wordsmithie's senior designers, Ryan has more than 15 years of experience in creative direction and management, working with companies like Google, Quantcast, RSM, Navigant, Starbucks, and Ace Hotel. Ryan is the principal of Auslander Creative in Denver.


Typeface/Font* Selection: A Practical Guide

We could also call this post, “how to avoid being spoofed on Saturday Night Live.”

As evidenced by a recent SNL sketch which lampoons the font chosen for the movie Avatar, proper typeface selection—awareness of which was once generally considered limited to graphic designers like myself—has entered into the mainstream consciousness. That’s a good thing, and […]


ABOUT Ryan Bahrke

One of Wordsmithie's senior designers, Ryan has more than 15 years of experience in creative direction and management, working with companies like Google, Quantcast, RSM, Navigant, Starbucks, and Ace Hotel. Ryan is the principal of Auslander Creative in Denver.