Search Engine Optimization (aka, SEO)—What It Is and Why Every Business Needs It

someone searching for a term on Google, which will use search engine optimization to return the best result for the searcher

Here at Wordsmithie, we work with a handful of clients who have heard of SEO but aren’t sure how or why they should be using it to benefit their business. (Trust us—you should!)

As a content marketing agency, we live and breathe SEO, and we’re happy to educate our clients on the basics. Put simply: […]


ABOUT Khaleelah Jones

Khaleelah Jones is a digital marketing consultant who has worked with tech startups, educational institutions and non-profits on acquisition and engagement strategy, implementation and KPI modeling. When she’s not working, she can be found reading, writing, pontificating history, yoga-ing and making up verbs.


How Marketers Can Use VUI to Their Advantage

VUI guide for marketers

Advances in voice user interface (VUI) technology mean its presence is “heard” nearly everywhere. Voice commands and small conversations with virtual assistants to get information, drive, cook and more, are becoming increasingly common. By 2020, according to gartner.com, 30 percent of web browsing will be done without a screen. We see this in my household, […]


ABOUT Arris Shabaglian

For more than a decade Arris has worked as a freelance writer, editor and communications consultant. She has also taught university level courses on the art of communication, public relations and journalism. Arris is a Pinterest addict who loves a good night’s sleep and a nice cup of coffee. She resides in the San Francisco Bay Area with her husband and three kids (hence the need for a nice cup of coffee).