Leading auction site BigDeal.com turned to Fritz Holznagel and Laura Bergheim to help it find its witty, ironic voice across the UI, Help content, email and social messaging.
Our Work
Our team members have worked with big brands, emerging brands, and old-school brands. From Google to Victoria’s Secret, and almost any brand you can imagine in between, we’ve been there, wordsmithed that...
Companies We’ve Worked With
Our wide-ranging editors and writers has worked with an array of companies and their brands, both as individuals (contractors) and on staff at various times in our careers. Those we’ve worked with and for include...
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Work Samples
Websites
Google Inc.
Product sites and Help Centers
During their tenures as senior members of Google’s Online Editorial Team, Laura Bergheim, Fritz Holznagel and Heather Lane contributed editorial strategy and content development to the launch and maintenance of major products ranging from Google AdWords and Google Checkout to Gmail, Orkut, Google Groups and the “Our Stories” iniative with UNICEF. Working with core product teams (including product managers, marketing managers, engineers, UX designers, and product, policy and localization specialists), our wordsmiths managed the content creation process from ideation through writing, editing, production and publishing. Wordsmithie now contracts with Google product teams to support a range of efforts, including case study development.
Case Studies & White Papers
TRUSTe
iCommerce strategy white paper
The leading online privacy policy company asked Laura Bergheim to produce this white paper about how companies can integrate their commerce channels to grow consumer trust and improve their bottom line. The paper became the fulcrum for a series of 2011 webinars and marketing initiatives. Laura has also produced a range of webinars and white papers for TRUSTe on topics such as building trust with content and design, and strategies for maximizing organic search rankings.
OCLC (Online Computer Library Center)
Digital collections and CRM case studies
Wordsmithie founder Laura Bergheim and senior editor Jim Leeke produced a variety of case studies showcasing how OCLC’s digitization and CRM software services helped libraries, museums and archives manage their collections and customer support.
Collateral
U.S. Army
Combat Stress Intervention Program brochure
Jim Leeke produced this emotionally resonant brochure that provides insight and resources to military families in the National Guard / US Army Reserves who are facing the stress and challenges of deployment, separation, and PTSD.
eLearning
Google Inc.
AdWords Learning Center
Curated and written / edited in part by Laura Bergheim and Heather Lane while on staff at Google, the LC provides in-depth training on Google’s advertising system.
Wizard Publications, Inc. / Wordsmithie
AppsoFacto
Created by Harriett Hardman with an assist by Laura Bergheim, AppsoFacto offers task-based training for Google Apps. Designed for small to medium businesses in transition to Google Apps, AppsFacto provides text and video training to help users get up and running quickly and easily.
Thought Leadership
Resource Interactive
Digital trends and e-commerce thought-leadership pieces
Wordsmithie founder Laura Bergheim produces a range of thought-leadership pieces for innovative interactive agency Resource Interactive, which is known for its work with The Limited, HP, P&G, Apple, Wal-Mart and other major brands. Recent topics Laura has written on for the agency including gaming, mobile trends, social media trends, and the emergence of "everywhere" commerce.
Legal
Cardinal Law Group
U.S. Patent Application - Inkjet Pad Printer
Wordsmithie technical writer Jonathan Sachs wrote this patent application in 2007 on behalf of a law firm representing the printer’s inventor.
Technical Writing
eBay
eBay Developer Zone: Java SDK API guide
Wordsmithie technical writer Jonathan Sachs wrote this API guide for use by Java developers; he produced a range of content for the guide, including tutorials for eBay API console applications helloWorld, GetUser, and ConsoleAddItem
Nodalynx
Data Sheet for Nodalynx IN-SCADA System
Jim Leeke produced this data sheet for an innovative system, based on NASA technology, that tracks and controls water levels for Public Service Districts via the Internet.