Laura Bergheim

Most recently a senior program manager for content strategy at Google (2005 - 2010) where she created and managed site and customer support content for AdWords and other monetized products, Laura has experience in writing, editing, content strategy and content development in many mediums. She has written for global technology, retail, healthcare, travel, and financial industry brands, among others, and is also the author / co-author of 8 books.

Along with her work as a writer and strategist, Laura has a long history of building and managing editorial teams. She managed the 22-person feature-writing team at Lycos in the late 1990s, and later built and managed an award-winning content team while serving as Creative Director at Resource Interactive. Wordsmithie is the third agency Laura has founded or co-founded.